European Week of Soya 2012 - Soya, resource-efficiency and consumer behaviour: Make the sustainable choice the easy choice

Brussels – 12 October 2012 – On the occasion of the 2012 Week of Soya, Mr Bas Eickhout MEP and ENSA, the European Association of Natural Soyfoods Manufacturers gathered on Monday with consumer behaviour experts to discuss ways to empower consumers to make more sustainable food choices and explore possible policy pathways that address the issue of sustainable diets. While consumers do understand the urgency of switching towards more sustainable and healthier diets, they still need incentives and concrete arguments relevant to them personally to transform the idea into concrete actions.

6th European Week of Soya – Make the Sustainable choice the Easy choice (PDF)

European Week of Soya 2012 - Soya, resource-efficiency and consumer behaviour: Make the sustainable choice the easy choice

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